Detailed text transcripts for TV channel - FOXNEWS - 20110603:18:26:00
I understand the grain portion, but what did they spend $2 million on? >> $2 million was, they say, for promoteing it and for doing all the focus groups, they spent two years talking to kids, talking to 4500 people, and i don't know, the ink is expensive? two million bucks? we know -- we're not quite sure, they didn't give auts dollar breakdown of what the money says but they were quick to point out there's also going to be advertising involved with this campaign. i guess it's good for schools, you know? i'm not sure it's helpful for the rest of the world. alisyn: whereas your doughnut plates,...