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Fast-approaching state of the union address, less than two week away. white house officials say don't expect a long laundry list of proposal in part because the president is almost out of time. jim acosta, cnn, traveling with the president in honolulu. now the race for the white house. it is official -- 2016, we are now in an election year here in the u.s. and we're already seeing some candidates switch up their strategies to attract more voters, and others seemingly have new campaigns in the new year. mary maloney explains. >> reporter: at the rose bowl parade, skywriters weren't focused on...

Launching a twitter assault saying, people ask why do you tweet and retweet to millions about jeb bush when he is so low in the polls? because of his big dollar hit ads on me. those ads starting to irritate trump. >> it bothers me when i see a guy spending, you know, $60 million on ads against me, a lot of it, right? >> reporter: for his part the gop front-runner is looking ahead to 2016 with a little expectations management. >> i'm setting myself up. because they'll show these words, if i come in second by two points, they'll say, oh, this was a terrible defeat. it's not terrible -- >> report...

Campaign manager and communications director resigning. wishing him the best of luck and saying we have enjoyed helping him go from far back in the field to top tier status. that top tier status now in jeopardy as carson's poll numbers slide. jeb bush is muddling through his own campaign shakeup. cancelling pricey ads, moving staff to early states and insisting voters flirtation with donald trump will soon come to an end. >> we're living in this reality tv kind of political environment where he fills the space by saying outrageous things. i think the emotion of the here and now will subside. >...