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Having received complaints by medical associations, NPPA asked IPA to investigate the matter under Uniform Code of Pharmaceutical Marketing Practices (UCPMP), following which a three member internal committee examined the issue.
IDMA has always felt that something which is very less in value, especially anything small in less than ₹1000, which cannot affect a doctor’s opinion should be allowed
Drug firm Micro Labs has termed the allegations that it offered freebies worth Rs 1,000 crore to doctors to promote its anti-inflammatory drug Dolo 650 as baseless.
Micro Labs spokesperson said that in some of the recent media reports it has been falsely and maliciously alleged that the company has been distributing freebies worth Rs 1,000 crore to promote Dolo 650 in one year.
Dolo 650 has been a brand leader for the last 20 years and we have been promoting the drug with a large field force, says Jayaraj Govindaraju, Executive VP, Micro Labs