Riveridge geared for huge apple season
Facing a huge national apple crop year, Don Armock’s philosophy is that it’s good to compete with a huge, high-quality crop of his own.
Stay updated with breaking news from Don Armock. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Facing a huge national apple crop year, Don Armock’s philosophy is that it’s good to compete with a huge, high-quality crop of his own.
In August the Michigan Apple Committee announced a crop estimate of a whopping 29.5 million bushels, a 10 million increase year-on-year.
By January 22, 2021 It was more than three decades ago when Riveridge Produce Marketing was founded in Sparta, MI, by three partners — Don Armock, Roger Geers and the late Dan Rock Sr. — who shared a background in Michigan produce, and a vision for a different way of doing business. Today, the vertically-integrated apple grower/packer/shipper/marketer represents about 50 percent of Michigan’s fresh apple crop and is leading the way in food safety, new orchard technology and innovation in sales and marketing. “Winter apples are an important product for Riveridge because it is part of...