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His hideout in pakistan. not every country will follow our particular form and for the first time since that raid that killed usama of representative democracy bin laden, we are getting and there will be times when comments from secretary of defense robert gates about our short-term interests whether pakistan should pay don't align perfectly with a price because bin laden our long-term vision for the was found hiding out in that country. >> i would say that if i region but we can and we will speak out for a set of were in pakistan's shoes, i core principles, principles that have guided our wou...

Promise. but after decades of accepting the world as it is in the region, we have a chance to pursue the world as it should be. of course, as we do, we must proceed with a sense of humility. it's not america that put people into the streets of tunis or cairo. it was the people themselves who launched these movements. and as the people themselves that must ultimately determine their outcome. not every country will follow our particular form of representative democracy. and there will be times when our short-term interests don't align perfectly with our long-term vision for the region. but we ca...

Really don't have anything to do with pets for the humane society. her cause and her product don't align. >> so, maybe that's a messaging thing, because i spent a little more time with her, and so it actually -- she started this company because this candle holder meant something to her and that she wanted other people to have that, but maybe it's a messaging. >> i think one of the mistakes is the founders fall in love with something specific. if you want to do cause marketing effectively, don't forget the word marketing. it has to be something to resonate with your market. there's a reason yop...

So, hey, we're doing this thing, a cupcake factory in your neighborhood. let's get the local paper over to cover it. so, it is holistic in that sense to get the buzz, get the excitement. >> that's so interesting. there are all kinds of ways to get money. we talk so much about last year how hard it was to get a loan from a bank, but there's money out there if you're creative. thanks so much. >> you're welcome. it's time now to answer some of your business questions. nancy and ari are back with us once again. first question is about marketing your business. >> how do i build sales and find the...

What is the thing you are making or product or service? you can be distracted by all the other stuff. my suggestion is you find a fiscal sponsor or another agent to put it under and be a subsidiary of someone else so you can really zero in on your product and service while still doing your homework. >> i started my company when i was 15. my fiscal sponsors were mom and dad and i think i needed a third. the key point is don't let your customers know you are 14 until you show up. >> congratulations on that at such a young age. thank you for your advice. it was very, very helpful. if you have a q...