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Ahead of our final awards show of 2021 – The Drum Awards for Social Purpose which is streaming live on thedrum.com later today – we take a look at one of the biggest and most heartening trends to emerge from our awards programme this year: brands busting taboos.
At The Drum, we believe marketing can change the world, and few things we do exemplify that more than The Drum Awards for Social Purpose. This year’s winners have now been announced, with Dentsu International for Malaria No More UK and Don’t Cry Wolf for Tangle Teezer winning the night’s top honors.
Don’t Cry Wolf won the Chair’s Award at The Drum Awards for Social Purpose, with its work for Tangle Teezer. It also won ‘Best PR Campaign’ and ‘For Profit Campaign of the Year’ category. Realizing that young children with Black and Afro hair don’t see themselves represented in fairy tales, the team got help three familiar stories to remind those kids of their own beauty. Here, the team behind this winning entry explains how it was brought to life.
Clean Creatives, a US-based campaign group working to disentangle the advertising and PR industry from the fossil fuel sector, has officially launched in the UK, a week prior to the Cop26 climate change conference in Glasgow.
Don’t Cry Wolf won the Consumer Products or Services category at The Drum Awards for PR 2021 with its ‘Hairy Tales’ campaign for Tangle Teezer. Here, the team behind the winning entry reveal the behind-the-scenes secrets of this successful project...