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As TikTok moves from short-form ad content to amplifying campaigns on real-world screens, MARKETING-INTERACTIVE speaks to industry players to find out if this is a smart move or one that will tank its ad strategy as a whole.
Despite its popularity, abroad, the format is yet to take off in India. A look at the challenges these 3D billboards face.
The 3D OOH campaign on the Cross Shinjuku building in Japan, highlights Air Max 1’s journey.
Titled ‘Don’t Drink and Swipe’, CRED's OOH campaign encourages financially responsible behaviour.
Conceptualised by Platinum Outdoor, the campaign aims to build brand awareness and drive traffic to Square Yards’ website.