In new GM role, NBC CT's Guerrero seeks out younger, more diverse audience
When Hank Guerrero appears on video conference to chat about his new role as general manager at NBC Connecticut and Telemundo Connecticut, he’s at his desk in an open-collar shirt — much as he appears in his official headshot from the station. The smiling, relaxed and youthful GM look appears authentic to the man, but it’s also very much in line with a station policy that’s trying to speak to a younger, perhaps more unbuttoned demographic.
Source: hartfordbusiness.com