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This week, The Drum's US editorial team is reporting live from Advertising Week New York 2023. These are the insights we’re hearing on the ground from the industry’s top players.
China-owned TikTok has landed a huge deal with Disney, which will serve as the publishing partner for the video platform's premium ad product.
TikTok has landed Disney as its latest big-name publishing partner for its premium ad product, Pulse Premiere, announced earlier this year. The company ... - app, brand, ByteDance, China, community, content, Disney, education, entertainment, ESPN, football, government, Honor, interactive, IT, media, movie, music, online video, partnership, platform, publisher, publishing, recall, school
TikTok has landed Disney as its latest big-name publishing partner for its premium ad product, Pulse Premiere, announced earlier this year. The company
TikTok has strengthened its publishing features by partnering with Disney for Pulse Premiere, the social media platform's premium ad offering.