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The In-House Agency Council (IHAC) has unveiled the lineup of jurors and award categories for the IHAC Awards 2023 presented by TikTok. The IHAC Awards 2023 is Australia’s premier award show for Australian in-house and hybrid agencies that celebrates outstanding work by in-house agency teams.
Meta's investment in augmented reality (AR) advertising could better position the company to compete with Snap for marketers' ad dollars.
Earlier this week Netflix (Nasdaq: NFLX) announced its fourth quarter performance that failed to impress the market. The company continues to experiment with several initiatives to drive monetization while investing in content to keep its viewers engaged. Netflix's Financials Netflix's Q1 revenues grew 3.7% to $8.16 billion, falling short of the Street's forecast of $8.18 billion. Average revenue per subscriber grew 9%. EPS was $2.88, ahead of the market's forecast of $2.86. For North America, Q1 revenue was $3.61 billion with paid memberships of 74.4 million. It added 100,...
It, to bolster its ads biz, will launch a programmatic private marketplace to enable more buying options for Netflix ad inventory.
/PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform,...