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That's the easy lay-up, which donald trump missed, but also say that what donald trump said is unacceptable. >> doug, to you. you wanted to get on, i understand, because you e-mailed the white house and said, stop sending me your talking points. >> yeah. you know, in an alternative universe, brooke, i'd be disagreeing with everything that zerlina said and telling you exactly why she's wrong. the reality is i agree with a lot of what she said and it makes me sad not just as a republican but as an american. as a republican, somebody who really cares about the party and the policies that it presc...

>> i say it's going to be really tough to top, but we're up to the challenge. >> why? tough to top? i mean, someone died. >> i think that a lot more people are going to die before we're done here, frankly. >> were people running up the streets, screaming and crying. there's many people on the side injured too. it's a really horrific sound. >> that's disgusting. it's disgusting. with me now, i have zerlina max well, director of progressive programming, cnn political commentator doug hy, former spokesperson for the republican national committee and derek green, city councilman at large for the c...

Jewish. >> yes. >> as is the son-in-law, as is gary cohn and steve mnuchin, two men high up in the administration who stood behind the president yesterday. do you -- what do you think they need to do to send a message to the president? >> resign. >> resign. >> yes. i think that the fact that we're even at 3:00 in the afternoon, the following day, after what we saw yesterday, nearly 24 hours later and no one has resigned, condemning it, saying that you are uncomfortable or saying that the president went rogue is not enough in this moment. you have to take a stand against this. this is going to ...

Newt was fined $300,000 for ethics violations took 1.6 million -- >> shannon: republican presidential candidates and attack ads. not all the ads are negative. which approach is best at situation voters? penny lee is a democratic strategist and doug hy, thank you both for joining us. let's talk about negative ads. penny a lot of campaigns will public disavow them but the truth is they work. >> they do. they are reinforcing the narrative that is already out if they can do it in a tway that is cleaver, that sometimes evokes humor, but reinforces a message in 2004 one of the most effective ads joh...