Detailed text transcripts for TV channel - MSNBC - 20180826:11:37:00
Working in multicultural markets. >> it's big right now. everybody takes a picture. >> oh, my god. can i take this with me? >> when i sit down with ruben, i understand what's happening in the multicultural market. >> for bigs, it's market research for a beverage merchant, downtown. back we go. the owner and founder. he wants bigs to help launch new brands. he wants to deliver the match up they are serving uptown in harlem. they start by sampling different blends. >> we have to appeal to consumer, young consumer. for us, find the flavor profile they will like. >> i'm happy with the brand messag...