Kareem Bigs News Today : Breaking News, Live Updates & Top Stories | Vimarsana

People in the neighborhoods that grew up with us. we all came from poor circumstances. we had visions to get out of the neighborhood and do something bigger. >> last stop, a big working dinner at ed's lobster bar in soho. the founder of the international media company, reach tv. he just flew in from l.a. and he's hungry. >> the baked clam. >> he distributes video content for hundreds of hotels and airports worldwide. bigs is looking to team up with him. >> dealing with multiple artists and athletes. maybe do a sit-down with them. >> thinking of how to combine what we are both doing together to...

Crew are hurrying across the george washington bridge for a meeting with a mass market blue jeans company based in manhattan. the rock fella days are long gone. bigs is still in the business of selling lifestyle products only now, he's using access to hip hop royalty and his understanding of trends to bring that lifestyle to mainstream merchants, seeking new markets. >> i go to the ground level and find out what is happening to the every day people, what are they drinking and listening to. you can find out what's happening in the marketplace. >> he's built a portfolio of more than seven compan...

>> i'm looking at jack. he has this expression on his face, did they say jail? >> i took a deep breath. i said, okay, i hope you don't mind, i would like to know the back story. >> he said, just because you make bad decisions don't make you bad people. >> bigs has spent a lot of time helping prisoners who have been in jail and get on the right track. myself, i feel it's a responsibility of all of us to help people that maybe made a mistake in their life. >> time for lunch, bigs heads uptown. 147th street, we pull up to mama sushi. >> long time, no see. >> ruben is dominican, his food, japanese...

Working in multicultural markets. >> it's big right now. everybody takes a picture. >> oh, my god. can i take this with me? >> when i sit down with ruben, i understand what's happening in the multicultural market. >> for bigs, it's market research for a beverage merchant, downtown. back we go. the owner and founder. he wants bigs to help launch new brands. he wants to deliver the match up they are serving uptown in harlem. they start by sampling different blends. >> we have to appeal to consumer, young consumer. for us, find the flavor profile they will like. >> i'm happy with the brand messag...

>> damon dash introduced him to sean carter, a wannabe wrapper from brooklyn. they founded rockefeller records and sean carter was jay-z. >> we sell close to 60 million records. >> that was 20 years ago. back then, his hunger led him to seek out the symbols of wealth. >> we always looked outside our culture. we wanted to be bigger and grow and also experience what the world had to offer. >> he says he got jay-z to rap and the luxury products by name, like cars, drinks, even a line of clothing they, themselves produced. all this influenced fans and brought profits to rockefeller. when hi finish...