Detailed text transcripts for TV channel - MSNBC - 20180826:11:34:00
Crew are hurrying across the george washington bridge for a meeting with a mass market blue jeans company based in manhattan. the rock fella days are long gone. bigs is still in the business of selling lifestyle products only now, he's using access to hip hop royalty and his understanding of trends to bring that lifestyle to mainstream merchants, seeking new markets. >> i go to the ground level and find out what is happening to the every day people, what are they drinking and listening to. you can find out what's happening in the marketplace. >> he's built a portfolio of more than seven compan...