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American Express Company (NYSE:AXP), Capital One Financial Corporation (NYSE:COF) - The Shopper's High: MIT Study Says 'Neural Reward Mechanisms' Trigger Credit Card Spending - Vimarsana News

American Express Company (NYSE:AXP), Capital One Financial Corporation (NYSE:COF) - The Shopper's High: MIT Study Says 'Neural Reward Mechanisms' Trigger Credit Card Spending

Share: For years, banks and credit card companies have known customers tend to spend more money when buying with credit cards instead of cash. A new study by MIT Sloan School of Management Professor Drazen Prelec and University of Utah Professor Sachin Banker found that excess credit card spending is actually driven in part by chemical response inside the brain. What Happened? The new study suggests consumers overspend when using credit cards because credit cards “step on the gas” in the pleasure centers within the brain. Other researchers had previously hypothesized that credit cards ...

Credit card purchases trigger reaction like cocaine | Credit card purchases trigger same chemical reaction in brain as cocaine: Study - Vimarsana News

Credit card purchases trigger reaction like cocaine | Credit card purchases trigger same chemical reaction in brain as cocaine: Study

Updated Mar 15, 2021 | 07:00 IST The study conducted by the Massachusetts Institute of Technology has revealed that credit card purchases trigger the same reaction in the brain as cocaine does. iStock  |  Photo Credit: Representative Image Shopaholics or compulsive buyers around the world may have just one simple thing in common - the frequent use of credit cards at shopping malls and retail outlets. Many would say it is kind of an addiction for them that is hard to change. But now, a new study has revealed that people who call themselves shopaholics can ac...

How credit card purchases trigger the same chemical reaction in the brain as COCAINE - Vimarsana News

How credit card purchases trigger the same chemical reaction in the brain as COCAINE

A study shows credit card spending triggers the same chemical reaction in the brain as addictive drugs such as cocaine. Researchers found credit cards 'step on the gas' by putting costs out-of-mind.

Credit Card Purchases Trigger Chemical Reaction in Brain Similar to Addictive Drugs, Study Says - Vimarsana News

Credit Card Purchases Trigger Chemical Reaction in Brain Similar to Addictive Drugs, Study Says

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Credit Card Purchases Trigger Same Chemical Reaction In Brain As Cocaine, Study Finds - Vimarsana News

Credit Card Purchases Trigger Same Chemical Reaction In Brain As Cocaine, Study Finds

Those who dub themselves as shopaholics really could be addicted to using their credit cards, research has shown. The study conducted by the Massachusetts Institute of Technology found that credit card purchases trigger the same chemical reaction in the brain as cocaine does. Due to not having to immediately pay credit card bills, researchers found …