American Express Company (NYSE:AXP), Capital One Financial Corporation (NYSE:COF) - The Shopper's High: MIT Study Says 'Neural Reward Mechanisms' Trigger Credit Card Spending
Share: For years, banks and credit card companies have known customers tend to spend more money when buying with credit cards instead of cash. A new study by MIT Sloan School of Management Professor Drazen Prelec and University of Utah Professor Sachin Banker found that excess credit card spending is actually driven in part by chemical response inside the brain. What Happened? The new study suggests consumers overspend when using credit cards because credit cards “step on the gas” in the pleasure centers within the brain. Other researchers had previously hypothesized that credit cards ...