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ctv: 'CTV, short-form content driving major growth for YouTube India': Ishan John Chatterjee - Vimarsana News

ctv: 'CTV, short-form content driving major growth for YouTube India': Ishan John Chatterjee

YouTube is experiencing a surge in content consumption in India, with both short and long-form videos being watched on mobile and TV screens. While mobile remains the primary screen for digital video consumption, the growth of internet-enabled TVs has led to an increase in content viewing on larger screens.

YouTube ends cheaper ad-free 'Premium Lite' subscription plan - Vimarsana News

YouTube ends cheaper ad-free 'Premium Lite' subscription plan

San Francisco: Google-owned YouTube has announced to end the lower-cost subscription plan ‘Premium Lite’, after piloting it for two years in select countries.In an email to customers, the company...

YouTube unveils new AI-powered tools for creators - Vimarsana News

YouTube unveils new AI-powered tools for creators

YouTube said the AI-powered tools will help unlock new forms of creative expression and allow YouTube creators to reach more viewers

YouTube unveils new set of AI-powered tools for creators - Vimarsana News

YouTube unveils new set of AI-powered tools for creators

YouTube has unveiled a slew of new artificial intelligence-powered tools, helping creators produce videos and reach a wider audience on the platform. This is in a bid to make content creation an easier process, according to YouTube in a statement. These tools, YouTube said, aim to open up new forms

YouTube ends cheaper ad-free 'Premium Lite' subscription plan - Vimarsana News

YouTube ends cheaper ad-free 'Premium Lite' subscription plan

Google-owned YouTube has announced to end the lower-cost subscription plan 'Premium Lite', after piloting it for two years in select countries.In an email to customers, the company announced it will no longer offer ‘Premium Lite’ ...