Why BMW is offering heated seats on a monthly subscription
BMW is now offering British drivers the option of enjoying a heated seat on a monthly subscription basis. Of course, you can still get heated seats the regular way --
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BMW is now offering British drivers the option of enjoying a heated seat on a monthly subscription basis. Of course, you can still get heated seats the regular way --
Car buyers will increasingly be faced with subscription models for things like heated seats and driving assistance technologies.
BMW buyers in South Korea are faced with a menu of added-cost options, some of which activate existing hardware features that lie dormant until paid for.
BMW Shakes Up The Flagship Market With New 7 Series
Available with a choice of two model variants and a third to join at a later date, the all-electric BMW iX is due to be launched globally from November 2021.