Purpose vs Profit: How has business changed in our 'new normal'?
Purpose vs Profit: How has business changed in our 'new normal'? Updated Brent Lindeque Share this: For the past 50 years, the primary role of business in society has been to maximise shareholder return. But things are changing and the idea of business being a force for good is gaining momentum. Mike Middleton, CEO of Marty McFly - and Andrew Ross, CEO of Chaos Theory - join Good Things Guy Brent Lindeque to chat about where business is going in our 'new normal'. Canva For the past 50 years, the primary role of business in society has been to maximise shareholder return, a consequence of Mi...