West Elm is going all-in on influencers
Design News, Delivered —xx, your friends at Business of Home West Elm is going all-in on influencers West Elm is going all-in on influencers Influencer marketing in the fashion and beauty industries is a mature ecosystem, with its own celebrities, agencies, rules and culture. (Just because it’s a mature business doesn’t mean it always makes sense. For example, Addison Rae Easterling, one of TikTok’s biggest beauty stars, has a following bigger than the population of California—she’s 20.) By contrast, the home industry has been somewhat slow to embrace the model. ...
Source: businessofhome.com