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The online ad experience is facing a major overhaul and marketers are looking for new solutions to reach audiences in an impactful way. Can new tools, like attention metrics, change the online ad experience for good?
Traditionally linear TV has been easily recognized and defined. But as the TV universe – and the channels, services and platforms within it – continues to expand, the very definition of TV is thrown into question.
After a slow start in which it held on to traditional analog methods, B2B marketing got really good at digital over the last decade. Ahead of a year which may be the most dynamic in B2B marketing history, Anamika Gupta, head of customer marketing at Fujitsu Americas, and Simon McAvoy, head of strategy at Omobono, outlined new methods that B2B marketers can embrace to drive growth.