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As the company looks to gain incremental subscriber market share, it is counting on its regional DTH brand called Zing which was revamped with extended set-up box lifespans to four from 2 years.
The combined operating revenue of four private direct-to-home (DTH) companies in India, including Tata Play, Bharti Telemedia, Dish TV, and Sun Direct, declined nearly 10% in FY23 to Rs 11,072 crore, compared to Rs 12,284 crore the previous fiscal year. The four DTH companies incurred a net loss of Rs 2143 crore cumulatively, with Dish TV posting the biggest loss of Rs 1684 crore.