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The direct-to-home (DTH) company's operating revenue declined by 19% to Rs 407 crore, while subscription revenue was down 18% to Rs 320 crore.

Hyderabad: Dish TV, has taken a path-breaking initiative to redefine the entertainment experience in India. The leading DTH provider in a first-of-its-kind move has announced its ground-breaking...

As the company looks to gain incremental subscriber market share, it is counting on its regional DTH brand called Zing which was revamped with extended set-up box lifespans to four from 2 years.

Dish Tv Smart+ Services: Dish TV has launched 'Dish TV Smart+', offering customers access to both TV and Over-the-Top (OTT) content. The service allows customers to access OTT apps alongside their TV subscription pack, offering a flexible 'on any screen, anywhere, and anytime' option. Dish TV is also collaborating with top TV and Mobile Original Equipment Manufacturers to integrate their services into devices, enriching the user experience.

TV Distributors: TV distribution companies are bundling services to prevent churn, with players like Airtel and Jio offering diverse packages. This strategy aims to retain subscribers amid industry churn, improve customer stickiness, and reduce acquisition costs. For years, Bharti Airtel and Reliance Jio have been offering bundled data and content services to their customers. In the realm of standalone providers, DTH company Tata Play has been bundling linear TV and OTT services, allowing subscribers to access both through a unified billing system.