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Dish Tv Smart+ Services: Dish TV has launched 'Dish TV Smart+', offering customers access to both TV and Over-the-Top (OTT) content. The service allows customers to access OTT apps alongside their TV subscription pack, offering a flexible 'on any screen, anywhere, and anytime' option. Dish TV is also collaborating with top TV and Mobile Original Equipment Manufacturers to integrate their services into devices, enriching the user experience.

Dish TV has launched 'Dish TV Smart+', offering customers access to both TV and Over-the-Top (OTT) content. The service allows customers to access OTT apps alongside their TV subscription pack, offering a flexible 'on any screen, anywhere, and anytime' option. Dish TV is also collaborating with top TV and Mobile Original Equipment Manufacturers to integrate their services into devices, enriching the user experience.

Vodafone Idea launched Vi Movies and TV app for subscribers in New Delhi, providing access to over 13 OTT apps and 400+ live TV channels. Priced at Rs 202 for prepaid and Rs 199 for postpaid users, the app simplifies viewing experiences with one subscription for multiple platforms.

Jio introduces new JioTV Premium Plans, offering a one-stop solution for accessing various OTT content starting from Rs 398.

However, the movie market, particularly in regional languages, is experiencing soaring costs, which must be balanced with business realities