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The 6 best back to school deals in Dubai - Vimarsana News

The 6 best back to school deals in Dubai

With schools reopening on August 29, we've compiled some of the best back to school offers for you to avail so your kids are ready...

Source: whatson.ae
Lattafa Perfumes: A Made in UAE perfume dynasty - Vimarsana News

Lattafa Perfumes: A Made in UAE perfume dynasty

In conversation with Shaikh Shahid Ahmed, Founder and Director, Lattafa Perfumes

Successful ecommerce is also about striking right conversation - Vimarsana News

Successful ecommerce is also about striking right conversation

Go direct, but at a cost In the second strategy, retailers created their own app or website to reach customers directly. This enabled the retailer to control the end customer relationship and thus provide a differentiated experience. However, the retailer needs to build or partner for the full-stack ecommerce capability to make the customer journey worthwhile. This makes the strategy expensive and relatively longer to execute. Now, I am seeing a third viable option, conversational commerce, that retailers are leveraging to reach customers on the digital channel. As the name suggests, this inv...