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Duckhams Announces Rebranding Initiative - Vimarsana News

Duckhams Announces Rebranding Initiative

Published: August 12, 2022

The move will introduce unified branding for the company, aligned with its global direction. KUALA LUMPUR, Malaysia, Aug. 12, 2022 /PRNewswire/ -- Internationally renowned and leading motor oil brand Duckhams announces its rebranding and repackaging of products in Malaysia and Singapore to align its regional presence with the overall global positioning. The shift to a unified branding and messaging which was recently shared with distributors and partners on July 23 at an event, illustrates Duckhams growing ambition in the market when delivering top-quality products to consumers across the worl...

Source: philippinetimes.com
Related Topics:
Kuala LumpurUnited KingdomAlexander DuckhamAyrton SennaJabir ShethJames HuntDuckhams OilsDuckham OilsThe Move Will Introduce Unified Branding For CompanyLigned With Its Global Direction Kuala LumpurAug 12022 Prnewswire Internationally Renowned And Leading Motor Oil Brand Duckhams Announces Its Rebranding Repackaging Of Products In Malaysia Singapore To Align Regional Presence With The Overall Global Positioning Shift Toa Unified Branding Messaging Which Was Recently Shared Distributors Partners On July 23 At An EventLlustrates Duckhams Growing Ambition In The Market When Delivering Top Quality Products To Consumers Across World Quot This Brand Refresh By Asean Region Will Help Blend 39s Great Legacy With Today Customer And Consumer Needs We Believe Give Branda Tremendous Facelift Enable Appeal Toa New Set Of Younger Audiences Who Have Entered Last 10 YearsUot Shared Jabir ShethHairman Of Duckhams Quot Will Continue With This Journey Contemporizing The Brand To Reaffirm Their Commitment Clients Asa Trusted And Reliable Company In RegionUckhams Has Hada Celebrated History Not Just Within MalaysiaUt Also In Neighbouring Singapore Since The 1980s Having Undergonea Significant ChangeUckhams Announceda Global Rebranding In 2017 Witha Keen Eye On Expanding Internationally Long Standing Market Presence The RegionT Only Made Sense For Duckhams To Position Malaysia And Singapore As Their Key Markets Quot Hasa Legacy Of Over 100 Years We Believe This Will Make The Brand More Contemporary Relevant Today 39s Times New Modernised Look Enable Speak Toa Wider Age Spectrum Population From 20 Onwards Rebranding Elevate AwarenessOre Identifiable And TrustworthyNd Will Progress The Brand Toa More Successful Journey For Next 100 YearsUot Saidkr VenkataramanUckham 39s Global Ceo Quot It Is Not Just The Rebranding Our Commitment To Understand Needs Of Current Younger Generations And Reaffirm Continuous Strive For Better Products Serve IndustryUot Added Venkataraman First Established In 1899 By British Chemist Alexander DuckhamHe Brand Has Beena Leading Lubricants Technology Powerhouse Fueled Bya Legacy Of Technological Advancement Embodied In The Products History Duckhams Oils Includes Pioneering Engineering Developments Aviation