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Disregarding sustainability or ethical considerations will put ad agencies in bad company. The Shell media review offers a chance to act responsibly.
Clean Creatives targets Richard Edelman at Cannes
Climate campaigners realize that their best pressure point is inside companies, and that young creatives can push their bosses away from fossil fuel briefs.
Clean Creatives members held placards pointing at agency boss Richard Edelman during the Cannes Lions Festival of Creativity yesterday as part of a campaign to stop PR agencies working with fossil fuel corporations.
/PRNewswire/ -- GALE CEO Brad Simms took to the stage today at The Next Level Climate Summit at Cannes Lions 2023 to announce the agencies will sign the Clean...