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The group is set to maintain and build on its leading position in The Kingdom, boasting over 25,000 rooms open and in the pipeline across a diverse range of brands from economy to lifestyle and luxury, including branded residences, the portfolio will be further enriched with the growth of its existing brands and the debut of new brands such as TRIBE ans Handwritten Collection.
The deal will let the Paris-based hotel giant continue to get a slice of vacation ownership revenue as a licensing fee.
Accor has undertaken a review of its leadership structure in the Pacific to further align its market-leading performance across MEA APAC.
Saudi Arabia's Almosafer is piloting the integration of the AI chatbot ChatGPT on its mobile booking platform
RIYADH: Saudi Arabia is set to transform Madinah into a modern Islamic and cultural destination thanks to Rua Al Madinah Holding Co., the real estate company owned by the Public Investment Fund, partnering with Accord Group to launch three properties in the city. The project will include a 140-room Fairmont Hotel, 120 Fairmont branded residences, 466-room Swissotel and