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As trust in social platforms erodes, F&N looks to create meaningful DTC relationships - Vimarsana News

As trust in social platforms erodes, F&N looks to create meaningful DTC relationships

By Shawn Lim-01 April 2021 02:00am F&N's goal is to reframe the way drinks are marketed on social media The issues of transparency, return of investments and brand reputation have diminished marketers’ faith in the leading social media channels. The Drum finds out how food and beverage firm Fraser and Neave (F&N) is adapting its social media strategy. These controversies have had a negative impact on trust in some news sources, hurting the reputations of traditional media outlets, search engines, owned media and social media. The recent Edelman Trust Barometer 2021 found les...

Reebok Southeast Asia picks social agency for FB and IG marketing - Vimarsana News

Reebok Southeast Asia picks social agency for FB and IG marketing

Reebok Southeast Asia picks social agency for FB and IG marketing Details 29 January 2021 Reebok has appointed Duo Studio to manage its Instagram and Facebook accounts for a year. The agency is responsible for developing a digital strategy to establish brand leadership in the region, as well as spearhead creative production and influencer management to meet the objectives of elevating brand awareness as well as desirability among fitness and style enthusiasts. Work for Reebok has already rolled out. According to founder Stephanie Phua, Duo Studio wa...

Weekly Money FM Podcasts: Latest social media trends on how to reach customers - Vimarsana News

Weekly Money FM Podcasts: Latest social media trends on how to reach customers

The Straits Times Weekly Money FM Podcasts: Latest social media trends on how to reach customers We speak to Stephanie Phua, Founder of social media agency Duo Studio, about her entrepreneurial journey and tips for success, as well as latest insights into social media trends in Singapore. ST PHOTO: JOYCE FANG PublishedDec 21, 2020, 6:00 pm SGT https://str.sg/JRNC They can read the article in full after signing up for a free account. Share link: Or share via: Sign up or log in to read this article in full Sign up All done! This article is now fully available for you