As trust in social platforms erodes, F&N looks to create meaningful DTC relationships
By Shawn Lim-01 April 2021 02:00am F&N's goal is to reframe the way drinks are marketed on social media The issues of transparency, return of investments and brand reputation have diminished marketers’ faith in the leading social media channels. The Drum finds out how food and beverage firm Fraser and Neave (F&N) is adapting its social media strategy. These controversies have had a negative impact on trust in some news sources, hurting the reputations of traditional media outlets, search engines, owned media and social media. The recent Edelman Trust Barometer 2021 found les...
Source: thedrum.com