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Milwaukee Featured In Super Bowl Ad Vince Lombardi won t walk the streets of Green Bay, but of downtown Milwaukee and Walker s Point. By Jeramey Jannene - Feb 2nd, 2021 01:57 pm //end headline wrapper ?> “Vince Lombardi” walks along W. Walker St. Screenshot from NFL Communications video. Millions of viewers will likely be transfixed by a high-definition video of legendary football coach Vince Lombardi that is set to air just before kickoff of Sunday’s Super Bowl game. But Milwaukee viewers will notice something extra. Lombardi, for whom the game’s trophy is named, passed away in 1970 at the age of 57. Virtually all of the footage of him is that grainy scene of a well-dressed coach roaming the sidelines. ....