Why so many brands are revamping loyalty programs
End of cookies Much of the interest in loyalty is being driven by the transition to a cookie-less future. Brands are seeking out new ways to identify customers in order to know how to market to them through various media channels. One way involves convincing the consumer through a loyalty program to supply their own personal information to the brand directly, with the expectation that the consumer will receive something in return, which can include a more personalized app experience as well as a coupon. “In this digital world where Google has dominated so much of marketing and identity, you...
Source: adage.com
