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The trend marks a break from the past, when Nike retailers enjoyed the ability to sell through their Nike inventory at full price -- particularly lifestyle shoes such as Nike Air Jordan 1 Retro High. Nike's full retail prices range from roughly $50 for basic Nike running shoes to $200 or more for special-release Nike sneakers.
Retailers slashed prices on twice as many Nike sneakers in 2024 than two years earlier, endangering the sportswear giant's typically strong pricing power at a time of stiff competition from rival...
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When Nike reports its results for the key back-to-school shopping season on Thursday, investors will be eyeing the performance of its Jordan brand, a major profit-driver for the company....
NEW YORK (Reuters) -When Nike reports its results for the key back-to-school shopping season on Thursday, investors will be eyeing the performance of its Jordan brand, a major profit-driver for the company. Data from analytics firm Altan Insights shows the value of some Jordan shoes has been slipping on the resale market as other sneaker brands, including On Running, experience meteoric growth. On the resale platform StockX, the average premium paid on new releases of Nike's Air Jordan 1 Retro High, long considered a quintessential collector's shoe, has slipped from a high of 61% i...