In order to outperform, it’s necessary to stand out from the crowd. To differentiate themselves from their online peers, ecommerce players are now turning to physical retail to make waves and bringing with them their own bag of tricks picked up in the aether. In order to outperform, it’s necessary to stand out from the crowd. To differentiate themselves from their online peers, ecommerce players are now turning to physical retail to make waves and bringing with them their own bag of tricks picked up in the aether.