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Chief client officer, Ipsos
Kathy is the chief client officer for Ipsos Australia and New Zealand and has 29 years’ experience as a strategic researcher specialising in assisting companies and brands to stay in sync with consumers and abreast of the latest consumer trends and behaviours.
Kathy has held the Australian Market and Social Research Society’s professional accreditation of QPMR (Qualified Practicing Market Researcher) since its introduction in 2002, and conducts both quantitative and qualitative methodologies, combining advanced research capability with strong strategy skills. Kathy has directed many large-scale and complex studies for clients across CPG and FMCG, telecommunications, financial services, entertainment and tourism, retail, education, infrastructure and transport. Kathy has a Bachelor of Business (with Distinction) and a Master of Marketing from Queensland University of Technology. ....

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