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Operation failed the republican national committee began working three years ago to step up their game. how is what you're doing in 2016 different from what you did in 2012? >> we are 100 miles away from where we were in 2012. >> reporter: the biggest difference? activists now use this phone app to get out the vote. >> it will show you their party affiliation, how reliable they are as a voter, their age, stuff like that. you just click that voter, do take survey, boom, right there. >> reporter: it gives volunteers what's called dynamic scripting. prompting different pitchers to voters dependin...

Take a survey. boom, right there. >> and it gives volunteers what's called dynamic scripting, prompting different pitches to voters, depending on their answers. information instantly sent back to rnc headquarters. >> we need to make sure they know when the election and figure out who they're going to support so we can drive them out. >> now in the final push, thousands of staffers and volunteers are using that app in battleground states across the country, the rnc leading trump's ground operation, says they will complete 17 million door knocks the by election day, up from 11.5 million in 2012....

Three years ago to step up their game. >> how is what you're doing in 2016 different from what you did in 2012? >> we are 100 miles away from where we were in 2012. >> reporter: the biggest difference, activists use this phone app to get out the vote. >> it will show you their party affiliation, how reliable they are as a voter. their age, stuff like that. you just click that voter. do take survey and right there. >> reporter: it gives volunteers what is called dynamic scripting. prompting different pitches to voters depending on their answers. information all instantly sent back to rnc headqu...

I don't even know if that's true. where victory often comes three yards and a cloud of dust. i don't know what that means. never said any of those things. the only ground game i actually kind of do know a little bit about and the unwith that's already underway, wherever the presidential campaign, is a game of inches and feet, as in feet on the pavement. anyway, more on how the two campaigns are doing from cnn's dana bash. >> reporter: on the ground -- >> i'll mark you down at 12:00 on saturday for phone banking. >> reporter: on the stump. >> if we vote, we win. >> if we vote, we win. get out a...