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Three years ago to step up their game. >> how is what you're doing in 2016 different from what you did in 2012? >> we are 100 miles away from where we were in 2012. >> reporter: the biggest difference, activists use this phone app to get out the vote. >> it will show you their party affiliation, how reliable they are as a voter. their age, stuff like that. you just click that voter. do take survey and right there. >> reporter: it gives volunteers what is called dynamic scripting. prompting different pitches to voters depending on their answers. information all instantly sent back to rnc headqu...