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In today's world, drive-throughs account for a larger share of fast-food sales than ever before (in America's biggest markets, it can be as high as 70% of sales at McDonald's), and America's major chains are moving to speed things up as much as possible.
In today's world, drive-throughs account for a larger share of fast-food sales than ever before (in America's biggest markets, it can be as high as 70% of sales at McDonald's), and America's major chains are moving to speed things up as much as possible.
BTIG analyst Peter Saleh recently conducted a round of checks with McDonald’s franchisees. Among the findings was a 24-store test of drive-thru voice ordering in Illinois. Operators shared with Saleh accuracy was not quite there yet—in the low 80 percent range, which is below the 95 percent-plus the chain needs for wider adoption.
Peering in from the outside, it can appear that the multi-day tour sector is lagging in digital transformation when compared to almost every other sector of travel. We don't see the layers of digital infrastructure and haven't seen the money that can flow with them
The card network is making new security tools part of its expansion into non-payment services, hoping it can combat fraud that comes from its own account holders.