Regional OTT players veer towards aggregation model
With 53 over-the-top platforms (OTT) offering video, music, gaming and news content in India, regional and niche OTT platforms are veering towards an aggregation driven model to grow revenues. A report by E&Y stated that 400 million consumers will consume content via telco and aggregator bundles by 2025 as data prices increase.
Source: indiantelevision.com