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Best Media Info: In an exclusive interview with BestMedianfo.com, Anurag Kumar, CCO, Tata Play, said that they will be launching the Binge app directly on SmartTV interfaces by end of FY23| OTT News
With 53 over-the-top platforms (OTT) offering video, music, gaming and news content in India, regional and niche OTT platforms are veering towards an aggregation driven model to grow revenues. A report by E&Y stated that 400 million consumers will consume content via telco and aggregator bundles by 2025 as data prices increase.