E-commerce PoP: Strong need for a reward currency for direct to consumer brands: e-Commerce enabler POP
E-Commerce enabler POP anticipates expanding its rewards coin user base to 8 million by the end of the next year, up from the current 1.5 million. The company plans to achieve this through new launches of e-commerce marketplace and payment instruments, with over 1,000 brands expected to issue and allow redemption of POP coins on their e-commerce websites by the end of 2024.
Source: indiatimes.com