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Pop: The surge in online purchases post-pandemic has led to a rapid rise in online-first D2C brands, particularly in personal care, food, and apparel. However, this growth has intensified competition, resulting in bidding wars for advertising space online. Consequently, customer acquisition costs have skyrocketed as brands vie for visibility. While platforms like Facebook, Instagram, and Google Ads have been go-to channels, they have become saturated, making it challenging for brands to stand out without a significant increase in advertising expenditure.

E-Commerce enabler POP anticipates expanding its rewards coin user base to 8 million by the end of the next year, up from the current 1.5 million. The company plans to achieve this through new launches of e-commerce marketplace and payment instruments, with over 1,000 brands expected to issue and allow redemption of POP coins on their e-commerce websites by the end of 2024.

“Yoga began as a fun or not-so-serious activity after my post-graduation but it has now become a thrice-weekly ritual. I use an app called Asana Rebel for yogas ranging from restorative to dynamic.”

With POPcoins, consumers can overcome the confusion of unstructured loyalty programs and earn and shop across brands on the POP network using POPcoins.

Founded in 2019 by Shrey Jain, Alphavedic is a bootstrapped D2C startup that operates in the beauty and personal care segment