Amazon Prime member total reaches 142 million in U.S. with more shoppers opting in for a full year, data shows
Amazon Prime member total reaches 142 million in U.S. with more shoppers opting in for a full year, data shows MarketWatch 1/20/2021 © Amazon Consumer Intelligence Research Partners LLP (CIRP) data shows that as of Dec. 31, 2020, more than half of Amazon.com Inc. Prime members (52%) had an annual membership, up from 49% just three months earlier. Typically during the holidays, Amazon will see a spike in monthly Prime members as shoppers seek to take advantage of the program’s perks, such as free shipping, without making a long-term commitment. However the most recent holiday season w...