Detailed text transcripts for TV channel - CNN - 20100705:10:17:00
Election day. >> you got to wonder if they can get so much bang for their buck putting ads -- >> reporter: no pun intended. >> go viral, maybe they won't go so much the traditional route of advertising as candidates have in the past? >> reporter: that's right. you don't really need the tv quite as much as you used to. take pamela gorman, for example. she tells us, nine other opponents in that republican primary down in arizona. she's trying to do anything to break through all of those competitors and here she has this ad that's being passed around by liberal talk show hosts. by liberal blogger...