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Amazon.com says for every 100 hardcover books it sold over the last month, it sold 180 e-books. amazon says sales of its kindle e-reader have tripled since a price drop last month. don't count out paper booshks y. last year they were just a sliver of the book industry. >> for those of you who have wiftfully walked past the shop of the last few years, don't worry, the soup nazi is coming back to manhattan. not on seinfeld. the guy who inspired the seinfeld sitcom character will reopen his original midtown soup shop today at noon eastern. he closed the store six years ago but held on to the leas...

Tell your doctor if you are taking other medications, or if you have any muscle pain or weakness. this may be a sign of a rare but serious side effect. my dad learned the hard way. but you may be able to do something. [ male announcer ] have a heart to heart with y. no one really knew if the e-reader would catch on. you can read a book from a computer screen. now we're seeing price wars. before we get to that, we have to talk about the big tech news of the week. what everyone is talking about. the iphone 4 and whether it's the best smart phone for your money. katie is here to play with all t...

Competition in the marketplace. not only are there over 20 different e-readers on the market but the i-pad for example, listen, am i going to buy a $499 multimedia device that i have access to my web browser and music and video and apps and then also have an e-reader on here? it's like, am i going to get that, an entire multimedia unit or just a proprietary e-reader? it's interesting too. in the first 65 days the i-pad was released 5 million e-books sold. if that doesn't speak volumes and 22% of the marketshare i don't know what does. it could be an e-reader killer. >> thank you so much. all t...

Sweet spot is maybe a hundred bucks. now you have a big price to climb. for example you're looking at the nook and the kindle both dramatically cutting those prices. >> yes. >> do you think more people are going to buy them because of that? >> bottom line is there is more competition in the marketplace. you hit it. we are seeing from consumer research that the sweet spot, yes, is in the hundred to $150 range. so you remember over the holidays e-readers were really booming and actually it was amazing on christmas day amazon for the first time ever saw more sales in e-books than paper books whic...

Logical innovation is setting sales record but kindle is more than an e-reader. you can use it to plop up a wobbly table leg or use it as a coaster. kindle, we're finished. >> so, guess what -- >> that's not very nice. >> it's not. the kindle actually, if you're in the business we're in, i love my ipad, i love it. but the kindle, you can fly through the articles quickly. you can highlight them, hook it in the computer, print it out. it really -- i have to get one for brother buchanan. >> there you go. >> how many of us -- how many are there of us to say the kindle from ipad? >> four. four. t...