South Asia will become the epicentre of middle-class growth in 10 yrs: Kent Wertime
kent The 20th edition of e4m Conclave had a special address by Kent Wertime, Co-CEO, Ogilvy Asia-Pacific, on the topic ‘Will Asia fulfill its Velocity Promise?’. Starting the session, Wertime shared, “Covid has been a global stress test. We are still much in the stress test and this year will show potential fractures. These are not things that will immediately fold, but over time. Businesses that are not able to continue and government systems that will fail over time due to lack of funding will have a downfall. It is going to be about systemic change and acceleration through the stress...
Source: exchange4media.com