2022 "Marketing Experts Tackle Key Issues" Interview with L'Oreal Lan Tingyuan: See the furthest "wave" and understand the current consumers
Katia Lan, Project Director of L'Oreal China Consumer Center, talked about judging what beauty brands need to prepare for the local market and young consumers in terms of products and services based on trends in the next 5 to 10 years, especially for the retail side of technology. , the impact on the R&D side and the supply chain side, and the requirements for enterprises to change the way they use internal and external resources.
Source: warc.com