Hyper personalised marketing trumps witty one-liners; witnesses 5X conversion rate: WebEngage report
With rapid digitisation, brands continue to rely on hyper-personalised experiences that nudge consumers to make a more informed decision with contextual information, and this is reflected in the rate of adoption that customer retention as a practice has seen in the last 12 months, as per a report by WebEngage
Source: bestmediainfo.com