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No-nonsense Signify walks the talk in new IPL campaign

NEW DELHI: Signify has rolled out a new TV campaign for this year's Indian Premier League (IPL), aimed at promoting its recently launched EcoLink range of fans and lights. Instead of emphasising performance over-exaggerated product claims and marketing noise, Signify is trying to win over the audience by highlighting the durability and high performance of the EcoLink product ....

Nikhil Gupta , Indian Premier League , Publicis Communications , Signify Innovations India , Ignify Ad Campaign , Indian Premier League , நிகில் குப்தா , இந்தியன் ப்ரிமியர் லீக் , புபிலிசிச் தகவல்தொடர்புகள் ,

EcoLink to be Rs 500-cr brand in next 3 yrs in home electrical segment: Signify official

EcoLink to be Rs 500-cr brand in next 3 yrs in home electrical segment: Signify official
Synopsis
Signify is expanding beyond lighting and switches and is entering into the Fans category through EcoLink brand and has plans to add more products to make it a home electrical brand for value-conscious buyers.
New Delhi: Signify Innovations India, formerly known as Philips Lighting India, said its brand EcoLink is expected to clock five-fold growth and will be a Rs 500-crore brand by 2023, according to a top company official. Signify is expanding beyond lighting and switches and is entering into the Fans category through EcoLink brand and has plans to add more products to make it a home electrical brand for value-conscious buyers. ....

New Delhi , Sumit Joshi , Indian Fan Manufacturers Association , Signify Innovations India , Philips Lighting India , Signify Innovations , Innovations India Vice Chairman , Managing Director Sumit Joshi , Middle East , Bajaj Electricals , Crompton Greaves , Orient Electric , Usha International , Havells India , புதியது டெல்ஹி , சுமிட் ஜோஷி , இந்தியன் விசிறி உற்பத்தியாளர்கள் சங்கம் , பிலிப்ஸ் விளக்குகள் இந்தியா , புதுமைகள் இந்தியா துணை தலைவர் , நிர்வகித்தல் இயக்குனர் சுமிட் ஜோஷி , நடுத்தர கிழக்கு , பஜாஜ் மின்பொருளகம் , குரோம்ப்டன் கிரேவ்ஸ் , ஆரியெஂட் மின்சார , உஷா சர்வதேச , ஹவல்ஸ் இந்தியா ,