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Top News In Ecommerce Website Based Today - Breaking & Trending Today

Why This Under 30 Candle Company Fell In Love With In-Person Marketing Campaigns

Learn how this Under 30 Retail founder is generating buzz IRL, and spend one minute with personal- and professional-branding expert, Brandon Smithwrick. ....

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layoffs: Layoffs at big internet firms keep staffers at startups on the edge

The new year has begun on a sombre note for people working in large and well-capitalised startups as companies like Swiggy, Flipkart, and Paytm are laying off a sizable chunk of their teams. ....

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Lakhpati Didi: Building a resilient sisterhood of earners and spenders in Bharat

Finance minister Nirmala Sitharaman in her interim budget speech said 8.3 million self-help groups with 90 million women are transforming the rural socio-economic landscape with empowerment and self-reliance. The government has decided to enhance the target for Lakhpati Didis from 20 million women to 30 million. The Lakhpati Didi scheme is aimed at encouraging women to start micro-enterprises within their villages and training women in self-help groups to enable them to earn at least ₹1 lakh per annum. The women are trained in diverse skills such as tailoring, weaving and bulb making. ....

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Down With ROAS: 4 Retail Media Metrics That Brands Should Track Instead

Return On Ad Spend (ROAS) has fallen out of favor as an ad performance metric for retail brands. What should take its place? ....

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Rakuten: Japanese ecommerce major Rakuten issues $1.8 billion of dollar-denominated 3-year senior notes

The fundraising will allow Rakuten to fully buy back its 10.25% senior notes and 3.546% senior notes due in 2024, which have a combined principal outstanding of $1.75 billion. ....

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