DMX Dublin: In God we Trust, All Others Must Bring Data
DMX Dublin: In God we Trust, All Others Must Bring Data February 19, 2021 As the countdown to DMX Dublin on March 25 th continues, Adworld continues its series of insights from some of the panelists and speakers at the event. This week Paul Dervan, CMO of the National Lottery writes about the importance of econometric modelling. In every role I’ve had in the decade, the first thing I’ve done is set out to do better work. Try to understand what most needed attention, and address that. Sometimes it was brand positioning. Sometimes media planning. Very often the creative. Not these days. Tod...
Source: adworld.ie